I expand the organization’s capacity to use creative visual communications, supporting our environmental advocacy. This involves amplifying our brand across all visual touchpoints, establishing a clear taxonomy for our publications, and creating design templates for all staff. By those means, I oversee and maintain the coherence of CIEL’s identity.
● Branding
● Publications
● Brand Collateral
● Infographics
● Social Media
● Annual Report
Since the start of 2022, myself, with the support of the larger Communications department, have worked to refine CIEL’s brand identity. With a minimal visual language, expressing the intricate knowledge of CIEL’s lawyers and campaigners, our work seeks to change the landscape of environmental law. Often seeking to amplify the voices of frontline defenders, Indigenous peoples, and those most impacted by climate harms; CIEL’s visuals take a backseat to our efforts.
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Publications encompass nearly a third of my work at CIEL. During my time with the organization, I have refreshed our visual approach by creating templates that organize different types of publications into a cohesive taxonomy and have spearheaded the creative direction for all publications released from June 2022 onward.
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Often used as assets for staff or gifts for donors, creating branded collateral for CIEL is anchored by sustainable efforts. The use of recycled or deadstock materials, vetting factories for ethical work conditions, and considering use cases for all produced assets to avoid waste; CIEL’s products seek to spread our ideals with the least environmental impact possible.
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I facilitate the intake and display of data curated by CIEL’s research staff to inform, highlight, and visualize the importance of our work.
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The landscape of CIEL’s social presence focuses on LinkedIn, Twitter, and Instagram. We use postings to highlight the messages of our publications, influence negotiation spaces, and promote inclusive narratives in the environmental movement.
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CIEL’s annual report is a snapshot of the organization’s progress, visualizing victories big and small, while expressing the current standing of our staff and financials. For this, I lead the design of a flagship publication distributed to all of of CIEL’s supporters.
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