Since the start of 2022, myself, with the support of the larger Communications department, have worked to refine CIEL’s brand identity. With a minimal visual language, expressing the intricate knowledge of CIEL’s lawyers and campaigners, our work seeks to change the landscape of environmental law. Often seeking to amplify the voices of frontline defenders, Indigenous peoples, and those most impacted by climate harms; CIEL’s visuals take a backseat to our efforts.
● About CIEL
● CIEL Values
● Logo
● Typography
● Colors
● Imagery
● Brand In Use
● Brand Guide
Equity and justice require an intersectional approach.
We know that only byaddressing the root causes of overlapping systems of oppression can we hope to achieve our vision.
People already have and hold power.
We work to expand that power
through more inclusive participation, increased transparency, and access to remedy – the pillars of environmental democracy.
Accountability is essential for justice and equity.
By holding states and corporations accountable, we counterbalance the harmful concentration of power that drives human rights violations and environmental harms.
Every person deserves compassion, empathy, and respect.
This understanding undergirds our work internally within our own team, externally in our work with partners, and our dedication to human rights for all.
Collaboration and partnership are how we win. Our commitment to deep relationships means that we
follow the leadership of people who are on the front lines
and directly impacted as we co-power our work towards mutual goals.
A thriving planet requires transformative change. We support emerging movements and campaigns to develop coordinated strategies, so that we
challenge the system,
not just individual issues.
Transformation demands courageous integrity.
We are not afraid to use bold strategies that target powerful actors and the systems that enable them in order to build and maintain trust with communities and partners around the world.
Hope is essential;
we know a just and sustainable future is possible.
The CIEL Logo consists of 2 arrangements and 3 color categories:
Stacked and Horizontal
Full color, Light, and Dark
Full Color
The full color stacked versions of the logo should be the first considered in all use cases. This version should only be placed on a pure white, or off-white (hex #f0ebe1) background.
Light and Dark
When high color contrast or background imagery affects the readability of the full color logo, it is appropriate to use the light or dark versions.
Horizontal
The horizontal version of the logo should be used secondary to the stacked version, when the stacked version is inadequate.
The same color rules apply.
Stacked Logo
Don't place the logo smaller than 250 pixels wide.
Horizontal Logo
Don't place the logo smaller than 450 pixels wide.
Leave empty space around the logo proportionate to the ‘C’ in CIEL.
CIEL uses two primary typefaces, Plus Jakarta Sans and Literata.
CIEL’s primary palette consists of three blues, a darker and lighter tone adjacent to CIEL’s primary blue.
CIEL Blue
Hex: #046B8C
RGB: 5, 107, 140
CMYK: 91, 51, 30, 7
Dark Blue
Hex: #003C56
RGB: 3, 60, 86
CMYK: 99, 73, 44, 34
Light Blue
Hex: #69acc9
RGB: 105, 172, 201
CMYK: 58, 18, 13, 0
Supporting our blues are our secondary colors, four earthy and human colors: Dark Brown, Light Brown, Muted Black, and Off-white.
Dark Brown
Hex: #8b5b2b
RGB: 139, 91, 43
CMYK: 35, 62, 93, 25
Light Brown
Hex: #c58b51
RGB: 197, 139, 81
CMYK: 21, 47, 77, 3
Muted Black
Hex: #343333
RGB: 52, 51, 51
CMYK: 69, 63, 62, 58
Off-white
Hex: #f0ebe1
RGB: 255, 251, 24
CMYK: 5, 5, 10, 0
All colors can be amplified by the use of four highlight colors: Red, Orange, Yellow, and Green.
Red
Hex: #91261d
RGB: 145, 38, 29
CMYK: 27, 95, 100, 28
Orange
Hex: #d36228
RGB: 211, 98, 40
CMYK: 13, 74, 100, 4
Yellow
Hex: #ebab21
RGB: 235, 171, 33
CMYK: 7, 35, 100, 0
Green
Hex: #5d8139
RGB: 93, 129, 57
CMYK: 67, 30, 100, 14
Showcase casual participation in environmentalism.
Highlight the optimism surrounding climate solutions by visualizing the world we want to see.
Showcase the diversity, power, and energy of climate activism.
When portraying environmental concerns, emphasize accurate representation.
Certain images can be further styled by incorporating a CIEL blue duotone effect, while accentuating the focal point in full color.
Coming Soon
